INSTAGRAM / FOOD & DRINK / ORIGINAL STUDY

ZEST.

One flavour. Six angles.

Original illustration of a yellow citrus drink with fruit

Uncommissioned studio concept. Fictional brief and prototype. No real client, live advertising, bookings or performance results are implied.

THE IDEA / 2026

A six-post editorial content system for an imaginative citrus drink world, with hooks and captions that can hold together as a feed.

DISCIPLINEInstagram / Food & Drink

DELIVERABLESSix authored posts, captions, Reels storyboard, visual rhythm

STATUSOriginal design study · Not commissioned

01 / THE CHALLENGE

The question
behind the work.

A social account can post often without creating recognition. A stronger editorial identity needs repeated visual and verbal codes.

02 / THE DECISION

What we chose.

Give every post a distinct role: introduce, reveal, explain, demonstrate, invite and recap.

Built: Six authored posts, composition rules, platform-native storytelling and a short-form storyboard.

Not claimed: Illustrative fictional product. Posts are authored drafts; no Instagram publishing or engagement metrics.

EDITORIAL SERIES / SOCIAL

Six posts. One recognizable world.

The complete sequence includes authored copy and original framed art. These are not published social posts.

ZEST original citrus illustration post 1

01 / 06

01 / INTRODUCE

Hook: The citrus chapter begins

Not another splash of color. A little brightness for the everyday.

ZEST original citrus illustration post 2

02 / 06

02 / REVEAL

Hook: A closer look at ZEST

Peel. Pour. Pause. An identity built around the small, satisfying details.

ZEST original citrus illustration post 3

03 / 06

03 / EXPLAIN

Hook: Why this shade of sunshine?

The palette starts with citrus and ends with recognition, one post at a time.

ZEST original citrus illustration post 4

04 / 06

04 / DEMONSTRATE

Hook: The first sip is visual

A sequence that moves from label to texture, keeping the story clear at every frame.

ZEST original citrus illustration post 5

05 / 06

05 / INVITE

Hook: Which moment needs ZEST?

The imaginative prompt behind the concept: the afternoon reset or weekend pause?

ZEST original citrus illustration post 6

06 / 06

06 / RECAP

Hook: One flavour. Many stories.

Six parts, one recognizable brand world. A complete fictional editorial exercise.

STORYBOARD / 15 SECONDS

A reel that has a rhythm.

00–03: citrus silhouette and first hook.

03–07: tactile label, texture and color transitions.

07–12: edited sequence of hands-free product details.

12–15: fictional product reveal and closing frame.

WHAT NEXT / MORE EXPLORATION