Meta Ads / Facebook.
Facebook and Instagram ad creative, audience/message matrices, placements and tests without invented ROAS.
WHAT THIS LOOKS LIKE IN PRACTICE
Stop the scroll, then tell a story.
A skincare product launch competes with a crowded field of nearly identical imagery and generic benefit copy.
What we make
Concept matrix, three native placements, 15-second motion storyboard.
How we decide
Use a tactile pink product world, contrasting attention hooks and a testable idea matrix: ritual, texture and simplicity.
View the LUMA case studyDELIVERY / FRAMEWORK
Built for the person on the other side.
01 / Understand
Clarify the audience, constraints, purpose and measurable success conditions.
02 / Create
Design and prototype the actual system, not only a style board.
03 / Validate
Check legibility, device behavior, accessibility, handoff and what can be honestly evidenced.